Look past the label
A jurisdiction should be considered through the business activity, ownership, people and intended customers. A familiar name is not a substitute for fit.
Compare the daily work
Consider administration, banking, reporting and the ability to operate in the places the company needs. The most visible formation benefit may not be the most important day-to-day factor.
Record the reasons
Keep the reasoning behind a choice visible. It makes future review easier when the company's needs, partners or markets change.